How different Issues for Product Development are applied in the organization?
Dell is best known for its innovation of the direct sales model and rapid pace of innovation in the build-to-order sales model of personal computers, peripherals and entire networks (Salvador, de Holan, Piller, 2009). The build-to-order selling strategy which has successfully differentiated Dell for decades places tight tolerances for delivery and quality on its supply chain partners (Gunasekaran, Ngai, 2005). For the build-to-order model to be profitable, Dell has to take all variation or potential for disruption out of this strategy, starting with product development. The prioritization on creating product configurations that can quickly be componentized with parts transferrable across multiple product lines is also a high priority within Dell (Gunasekaran, Ngai, 2005). Implicit in the approach Dell uses for defining supply chain partnerships and sourcing components is consideration of Design for Environment (DfE) and continually lowering carbon levels of the production process and products in use (Dell...
All of these considerations need to be orchestrated for product development to succeed and contribute to the impressive 50+ inventory turns a year that fuels Dell's productivity (Dell Investor Relations, 2011).
References
Dell Investor Relations (2011). Investor Relations. Retrieved October 30, 2011, from Dell Investor Relations and Filings with the SEC Web site: http://content.dell.com/us/en/corp/about-dell-investor
Gary Fields. (2006). Innovation, Time, and Territory: Space and the Business Organization of Dell Computer. Economic Geography, 82(2), 119-146.
A Gunasekaran, & EWT Ngai. (2005). Build-to-order supply chain management: a literature review and framework for development. Journal of Operations Management, 23(5), 423-451.
V Krishnan, & Shantanu Bhattacharya. (2002). Technology selection and commitment in new product development: The role of uncertainty and design flexibility. Management Science, 48(3), 313-327.
Salvador, F., de Holan, P., & Piller, F.. (2009). Cracking the…
